Thanks to Canada Post, we can now add creative, custom, engaging images to the upper corner of your mailing piece. Choose between static images or – using variable data printing – a personalized indicia for each piece of direct mail.  Additional information, requirements, specifications, EPS and PDF templates is available at the Canada Post website here.

To learn more or get started on your next customized project call Steve Falk, 1-888-261-2584 ext. 301.

We can now use PlanetPress Suite solutions to coordinate Variable Digital Print (VDP) data-driven documents – whether emailed, faxed, digital archived, printed and shipped (bulk), or printed and mailed (individually) .

In addition to adding the technology to our already strong data-driven offerings, we’ve also expanded our team to include knowledgeable digital print and PlanetPress specialists. We provide professional consulting services to organizations that have PlanetPress Suite and require help planning and designing the execution of a project.

PlanetPress technology was instrumental in helping us create a 40 page VDP booklet for a pharmaceutical company. The individually customized books illustrate the results of patients’ genetics tests.  Not only is there interesting complexity to the content in the books, we produce the books in many languages and mail them to health professionals around the world. We also format the books in low resolution .pdf versions for posting to a password-protected portal to enable remote access by the health professionals.

Call Steve Falk if you’d like further information about a PlanetPress Suite or a VDP solution or for professional services to help you plan and design a PlanetPress project you are working on at your own organization.  1-888-261-2584 x 301 or sfalk@primedata.ca.

PlanetPress Suite is software developed by Canadian-based Objectif Lune.

Ojectif Lune CEO, Didier Gombert comments on the future of digital document production.

Click here to link to the article and flip to page 10 :

 Canada Post Expert Partner designation means Prime Data clients benefit from:

●      faster, one-stop set up of mail accounts,

●      a pool of resources including market studies and test cases in many industries, and

●      experts who participate in ongoing Canada Post training including monthly webinars and regular postal service updates.

“This designation recognizes that we are a strong advocate for direct mail as a successful, measurable channel in an integrated marketing industry,” says Steve Falk, President, Prime Data. “We’re honoured to be acknowledged for our leadership in the mailing industry as it forms a part of so many successful media campaigns for our clients.”

Through their Unaddressed Direct Mailing Services portal, Prime Data plans, prints and prepares millions of flyers, cards, and brochures every year. Small business marketers looking to send unaddressed direct mail can learn how by viewing a five minute starter video on the subject from the website above.

“Many people think of postage and mailing as a fixed cost. The reality is our expertise in this area helps our clients save thousands of dollars in postage costs through targeting or benefitting from our discounts. Most importantly, we help our clients measure response and understand the return on investment (ROI).” says Falk.

Prime Data will be exhibiting and taking in some of the educational sessions at the AFP International Conference in San Diego April 7-9 2013.

Prime Data has been helping fundraisers build the strongest possible relationships.  We’ve recently invested in some new technology to automate printing and mailing thank you’s, receipts and other “auto-response” communications, both electronically and via postal services.  We’ll also explain the ROI on regular NCOA processing – your donors move, go with them.

We are also sponsors of the RED & WHITE RECEPTION:

Don’t forget to RSVP your attendance at the Red and White Reception, hosted by all 16 Canadian Chapters for Canadian members attending this year’s conference.

Sunday, April 7, 2013
5:30 to 7:00 p.m.
San Diego Marriott Marquis and Marina
333 West Harbor Drive, San Diego, CA
Marina Ballroom G

*Please note that this is a cash bar event.
R.S.V.P. – Cynthia Quigley, Director Canadian Services
416-941-9212 / 1-800-796-7373 / afpadmin@afptoronto.org

See you there,   Steve Falk
For further information call: 1-888-261-2584 x 301 (rings through to my mobile)

While silly cat videos played on the boardroom screen, Prime Data and Blakely & Associates staff and friends bartered for tasty cupcakes while celebrating the OSPCA’s National Cupcake Day.  A highlight was the 2 dozen cupcakes decorated as a beach scene with cookie bear sunbathers and cocktail drink umbrellas.

After hundreds of cupcakes were baked and exchanged for cold cash, the OSPCA was given a cheque for $650!  A sweet way to help a great organization.

See SnapAurora for more info.

Dana Williams, a Prime Data employee, co-founded the event after hearing the story of Port Coquitlam, B.C., teenager Amanda Todd, who took her own life as a result of bullying. “I was very moved by her story and when looking into a way to help her family, discovered it is a local issue as well — people right here in York Region have fallen to the same fateful outcome due to bullying.”

Williams approached concert promoter Josh Gottlieb to help organize the benefit concert. “Our goal is to open the dialogue about bullying and its effects,” says Williams. “We want to raise awareness of the support available to people facing bullying.”

The event features music by David Hennman, The Elwins, Taylor Knoxx, The Socials, and more, as well as anti-bullying guest speakers David Sebben and Randy Ketterling. A list of all presenters and musicians — who waived their fees in support of the benefit — is found on the event Facebook page.

All event proceeds go to the York Region Anti-bullying Coalition, who works to campaign, educate and reduce bullying and violence in York’s schools and neighbourhoods.

“Giving back to the community and supporting local causes is a big part of Prime Data’s vision,” says company president Steve Falk. “We encourage our employees to support causes they believe in and we help them with printing and additional funding where possible.”

In addition to this event, Prime Data has offered support to other community-based organizations such as “Raise the Barn 4 Round the Bed Farm” benefit concert; the York Regional District school board Work Experience program; the Aurora Minor Hockey Association, and The Aurora Cultural Centre.

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Prime Data is an innovative and growing variable data mailing company based in Aurora, Ontario. Prime Data supports data-driven direct mail campaigns offering data work, variable printing, mailing, and fulfillment services.

The Work Experience Program is a training program for students in special education, aged 14 to 21. It is designed to promote career awareness and exploration while students complete their secondary education program. The program was brought to Prime Data by staff member Manoj Mistry who has been working with students from the program for 15 years.

Prime Data provides an opportunity for the students to practice work-related skills in the community in preparation for the transition from home and school to the world of work. Currently, one student joins Manoj and his mail fulfillment team each week for two hours performing a number of light duties such as:

• folding envelopes,
• putting elastics on mail bundles,
• attaching stickers to envelopes,
• and more.

Classroom staff provide onsite support based on the students’ ability to work independently and complete the tasks assigned. “I am really impressed by how dedicated the school program staff are,” says Manoj.

Right now Prime has the space to support one student per six-week term. As the company grows, Manoj would like to extend the program to five students. “The kids need help outside of school,” he says. “They don’t get many opportunities to view the workplace so when they are here, they are really happy to be part of something different. They tell me it’s fun.”

Steve Falk, President, Prime Data agrees: “It is great to see the students learn new skills and benefit from being in the work environment. We hope to help them build self-confidence, increase self-esteem, and enhance their social skills — contributing to their future success. The best part is when I get a call a few months later from a prospective employer looking for a reference. You know the young people who Manoj has worked with are on the their way.”