My personal story: How unaddressed admail got us our first home
Real estate agents could not find us a suitable home in town. Nothing on the market at that time fit our needs … and we had a baby on the way. Being in the mail advertising business, I made a simple flyer featuring stick figures, a tree, a house and the words: “We want to buy your house. We’re moving to Aurora and would like a home on a treed street close to schools and stores. We are not agents. Please give us a call.”
We mailed 3500 flyers to neighbourhoods that interested us. Within a week we had over 50 calls from people who wanted to show us their house. After speaking with them all, driving by their homes, and visiting our favourites, we finally decided on the very first respondent and bought their house a few weeks later.
This story reinforces the fact that people do read mail and that mail can be a great way to inspire people to take action.
Great News for 2013 as there are no increases in the Unaddressed Admail Prices.
President of Prime Data