Make sure your digital marketing message hits home

Marketing today is about crunching numbers and following hard data to make decisions and win over consumers. It’s the reason we’re tracked virtually everywhere we go online. Digital tracking isn’t so scary anymore Visit an eCommerce website to check out some headphones, and you’ll likely see those very same headphones pop up on your Facebook […]

Autoresponders on the fridge? ResponsivePrint can do it.

It’s standard marketing practice that every purchase, registration or newsletter signup is quickly followed by an autoresponder of some kind. Do you read them? I rarely do. In fact when I see the autoresponder show up I generally just consider it “confirmation by subject line.” “Yup, got it” swipe left. Email autoresponders too easy to […]

Why direct mail is more valuable to advertisers than ever

You don’t often hear of a platform coming back stronger than ever after being decisively thumped by a new technology. But that’s the story of direct mail. It might be hard to remember, but there was a time before the internet and email and Google. It was an era of mass saturation. The advertiser’s goal […]

2018 ontario municipal election

Voter registration cards: Your data security matters

As the Ontario municipal elections approach, towns and cities across the province are gearing up to mail voter registration cards to residents. And if your municipality hasn’t already started, it is certainly one of the big projects looming large on the horizon. In elections past, voter registration cards were usually handled by the local printer. […]

Unboxing the General Mills & Canada Post Olympic Campaign

Don’t like videos? Read the transcript! Hey, how’re you doing? Steve Falk here from Prime Data. We’re going to do an unboxing of this box of Cheerios – one of my favorite breakfast treats. Turns out that Canada Post is working with General Mills to do a really neat program. This little cut-out here where […]

Christmas and holiday cards show the real value of direct mail

As someone who works in direct mail I’m used to making a solid business case for using print as part of comprehensive multi-channel marketing campaigns. And while I can cite all sorts of stats on the effectiveness and perceived value of sending a real tangible thing through the post it can be difficult to quantify […]

Canada Post’s authentic brand shines across Canada

Some of the best advice I ever got from my parents was not to hang out with troublemakers because everyone would eventually assume I was a troublemaker as well. In retrospect that was my first experience with branding. I might have been the best kid in school (I wasn’t). But people would still judge me […]

Accessible fundraising campaigns are the future

Accessibility opens the door to more effective fundraising campaigns

Let’s be honest, unless we have a personal link to the it, we don’t often think of accessibility issues. OK, maybe we consider it if there is an accessibility regulation we need to follow. That’s a shame because this means businesses and fundraisers tend to think of accessibility as a cost rather than an investment. […]

Don’t blame catalogues for Sears’ failure

Here’s a fun fact — my very first job was delivering hundreds of Sears catalogues, towed in my wagon, to houses in Aurora with my sibs and a few friends. Sometimes we recruited my mom to drive the heavier ones closer to homes. (Thanks Mom!) I probably delivered the wish book you see in this […]

How long is too long for data retention?

I once heard that the best way to have people not read something on your site was to name the page “Terms of Service.” After 20 years you’d think somebody would have found a way to simplify the language and bring a little clarity to what happens to your data once it enters the digital […]