The trick to a killer win-back program

Anyone who’s ever been in the sales game knows that it’s cheaper to keep and sell to an existing customer than to find, market and convert a new one. Never has this been more important than online. Once a visitor is converted from a first-time customer to make a second purchase, it usually indicates great […]

Drop the needle on your next digital campaign

Did you hear the one about the guy who went to a digital party and an analog turntable stole the show? Well it’s no joke. This happened to me last week at Dx3 in Toronto. As Canada’s premier digital marketing event you’d be right to assume that most of the attendees were looking for the […]

Dx3 2017: What not to miss

It’s less than a week until the 2017 edition of Dx3 kicks off in Toronto. And as Canada’s biggest digital marketing expo, it brings the best and brightest from multiple industries together to discuss the online marketplace for business both today AND tomorrow. This year we’re showing off our ResponsivePrint™ tool that uses workflow automation […]

DX3 and the revenge of analog

Need it be said that we live in an increasingly digital world? We communicate with email, do research and purchase products online. And we are hit up with more marketing messages on a daily basis than at any other period in history. Even our ebooks have ads! Digital marketing is big business. DX3, March 8th […]

Making the case for print in eCommerce marketing

When a person misreads their audience, we call them tone-deaf. But when it comes to eCommerce I believe a lot of retailers have developed a bad case of tech-blindness. And by that I mean they don’t see the opportunities right in front of them because they are overwhelmed by the shiny new tech tools that […]

Don’t let shiny new technology limit your marketing options

It’s hard to believe that January marked the 10th anniversary of the first iPhone. Looking back, it’s shocking to consider just what kind of revolution that one piece of technology unleashed. With a single product launch Apple basically killed the Blackberry, while creating an exploding market for smartphones that eventually grew to include offerings from […]

Women’s March Weapon #1 – A Stamp-Propelled Postcard Rocket

“We Shall Overcomb” In Toronto last Saturday I joined a reported 60,000 people in support of the Washington Women’s March.  Here’s a shot I took as the group crammed into the square at Toronto City Hall to hear the final address.  There were plenty of groups represented and their signs and banners waved in the […]

Beware Canada Post’s Admail Trap

(Updated, January 23, 3:32 ET) About this time each year, Canada Post announces changes to specifications and prices. This year, there is a 1 cent increase to the most commonly used rate — Personalized Mail.  Here’s where you can find an Overview of all the Postal Price and Specification Changes. Considering the confidence-crushing brush with a […]

Will DIGITAL embrace ANALOG in 2017? My 3 predictions

My prediction for 2017? This will be the year of the rising importance that “Analog” — the tactile objects and real interactions with which we imbue so much meaning — becomes recognized for its importance in our digital-hyped marketing world. Admittedly, predicting exactly what’s going to happen between now and December is a mug’s game. […]