How do you say thank you for a job well done?

How do show your gratitude? A pat on the back is always nice. We all love the recognition and acknowledgement that comes from receiving a simple thank you. But if you’re the one saying “thanks,” how you say it is as important as the sentiment you want to express. If you’ve ever received an email […]

Show your customers love through Engagement

It’s coming up to Valentine’s Day when thoughts turn to love and romance. But apparently not necessarily engagement. I thought Valentine’s would be the the big day for engagements — but apparently it’s trumped by Christmas. Tuck that bit of information away in case you ever end up on Jeopardy. Engagement may not have a […]

The power and beauty of physical marketing strategies

I’m a huge proponent of physicality. I even have a short video dedicated to how impactful it is in the marketing context.  I’m working on a video for each letter of the alphabet in my A to Z Growth Series, you can find them all in my LI profile. Sure, for the last 2 decades […]

Deliver More for Your High Value Clients

You’ve heard of the 80/20 rule. If you haven’t the quick hit to remember is that 20% of your clients contribute to 80% of your revenue. Your highest value customers are the existing clients who bring you repeat business over months, years or decades. They are important and they deserve special consideration in your marketing […]

Is it time to change the channel on your marketing campaigns?

Have you ever had the experience of watching a long-running television show, only to realize it’s not quite as good as it once was? At some point there are two choices, keep watching with diminishing returns or change the channel. With marketing it’s the same thing. We fall into habits. Every campaign starts to look […]

Let’s get physical

Let’s get physical. For those not old enough to remember, it’s a song by Olivia Newton John from the early 80s. Full disclosure: I don’t think she was singing was about print or direct mail. But physicality works. At least according to Davinder Singh, the CMO of Wayfair. While I was attending the Think Inside […]

Aurora Chamber of Commerce Business Excellence Awards logo

Sure, it’s a cliche, but it truly is an honour to be nominated

A few of us from Prime Data had a great night at the Aurora Chamber of Commerce Business Excellence Awards last night. We had a some staff members, a couple of clients and a cherished vendor join us — because a good party should always be shared with the people behind your success. Thanks to each […]

Timing is everything for successful campaigns

  In marketing timing is the most important component to a successful campaign. Connect the right product message with the right person at the right time and you will get their attention 10 times out of 10. When was the last time you were digitally stalked around the web, based on a random search or […]

Reduce the churn to increase your earn!

It’s a natural part of the business cycle. Customers come and customers go. Not everyone sticks around and that’s perfectly normal. But if you’re losing customers faster than you’re taking on new ones, you’re eventually going to be in big trouble. Engaging your clients is a two-part process One of the best ways to keep […]

Actual Touch Completes Your Customer Retention Strategy

I was recently looking through some photographs. Not on my phone. But actual prints. You may be surprised to hear that printing photos is coming back into fashion. But why? The answer is simple. If you have pictures and videos on your phone you don’t often look at them. They vanish into a digital library […]