Christmas and holiday cards show the real value of direct mail

As someone who works in direct mail I’m used to making a solid business case for using print as part of comprehensive multi-channel marketing campaigns. And while I can cite all sorts of stats on the effectiveness and perceived value of sending a real tangible thing through the post it can be difficult to quantify […]

Canada Post’s authentic brand shines across Canada

Some of the best advice I ever got from my parents was not to hang out with troublemakers because everyone would eventually assume I was a troublemaker as well. In retrospect that was my first experience with branding. I might have been the best kid in school (I wasn’t). But people would still judge me […]

Accessible fundraising campaigns are the future

Accessibility opens the door to more effective fundraising campaigns

Let’s be honest, unless we have a personal link to the it, we don’t often think of accessibility issues. OK, maybe we consider it if there is an accessibility regulation we need to follow. That’s a shame because this means businesses and fundraisers tend to think of accessibility as a cost rather than an investment. […]

Don’t blame catalogues for Sears’ failure

Here’s a fun fact — my very first job was delivering hundreds of Sears catalogues, towed in my wagon, to houses in Aurora with my sibs and a few friends. Sometimes we recruited my mom to drive the heavier ones closer to homes. (Thanks Mom!) I probably delivered the wish book you see in this […]

How long is too long for data retention?

I once heard that the best way to have people not read something on your site was to name the page “Terms of Service.” After 20 years you’d think somebody would have found a way to simplify the language and bring a little clarity to what happens to your data once it enters the digital […]

When it comes to data, security is in the details

According to a recent article in Forbes your credit card is worth 25 cents. That might not sound like a lot. But when you hear about security breaches in the news, it’s not just one card, but millions that are scooped up and made available to potential scammers. That’s a lot of quarters! That same […]

Technology is making the print industry boom

Last week was a big week at Prime Data. We celebrated the expansion and centralizing of our production, IT and administration in Aurora, Ontario. It was a full-on celebration with a Dixieland band, tours of our new location, visits from dignitaries, vendors, customers and local business owners. It was such a big deal we even […]

My Day At Prime Data – A 15 year old’s view of direct mail

15 year old Ashlyn Cowie spent a day around our shop I woke up at 6:30am this morning, I was curious about the day ahead of me at Prime Data. As my mom and I drove into the parking lot of the building, I got an instant rush of excitement to finally see the place […]

University study makes business case for combining print and digital

Temple University was so impressed with the way printed mail delivered results in a recent study, they’ve made it part of their multi-channel marketing program to enrol Masters students. The study conducted by Temple University and paid for by the United States Postal Service (USPS) has found that email and physical mail provide an effective […]

There’s no such thing as crisis communications

Extinguish PR fires with a little bit of paper Your customer engagement plan is never a “set it and forget it” proposition. You can bring everyone together to map out a strategy and put execution plans in place one month, and then have an unexpected event turn everything on its head the next. Just the […]