Beware Canada Post’s Admail Trap

(Updated, January 23, 3:32 ET) About this time each year, Canada Post announces changes to specifications and prices. This year, there is a 1 cent increase to the most commonly used rate — Personalized Mail.  Here’s where you can find an Overview of all the Postal Price and Specification Changes. Considering the confidence-crushing brush with a […]

Will DIGITAL embrace ANALOG in 2017? My 3 predictions

My prediction for 2017? This will be the year of the rising importance that “Analog” — the tactile objects and real interactions with which we imbue so much meaning — becomes recognized for its importance in our digital-hyped marketing world. Admittedly, predicting exactly what’s going to happen between now and December is a mug’s game. […]

Looking back before leaping forward

I don’t think there’s anyone who will put forward an argument that 2016 was boring. From the arts (RIP Bowie, Prince and others) to global politics (refugees, Brexit, U.S. election) it was a wild one, with enough twists and turns for a really unbelievable novel. Beyond what did happen, let’s think about what didn’t. The […]

The new holiday tradition: e-commerce

One of the guys who does some marketing work for us told me recently that he’d completely finished his Christmas shopping. And he hadn’t set foot in a mall.  My father buys nearly everything online too, and he’s no millennial. Every present on their gift-giving list was ordered online and delivered right to the front […]

Fun fact: 9 billion pcs still making CANADA post relevant today

Mail is dead. Long live mail! It’s like an internet meme that just won’t die. If mail isn’t already going the way of the dinosaurs then the metaphorical internet meteor is certainly on it’s way to deliver the fatal blow at some point in the near future.   Of course this is bunk. Recently I […]

Just how important is direct mail to charities?

I certainly understand the branding behind Giving Tuesday. After Black Friday and Cyber Monday, having a day that promotes charity over consumption is a great way to add a bit of balance to the season. This year, online sales during the holidays are set to jump an astounding 17% over last year’s numbers — exceeding […]

Association of Fundraising Professionals Conference Picks

Whenever I attend an event  I like to take a deep dive into the sessions ahead of time to make sure I map out an experience that allows me to come away with new ideas to make Prime Data even more responsive to client’s needs. This year’s Association of Professional Fundraisers conference (#AFPcongress) is no […]

Variable Print and Digital Marketing: two pieces of the same puzzle

I’m a big proponent for breaking down the silos between online and offline marketing and communications efforts.  In fact, finding the value in the physical, or analog was the the topic of a book launch I attended last night in Toronto, for David Sax’s, Revenge of the Analog.  He writes about renewed appreciation for things […]

Who cares about values anyway?

At Prime Data we make a conscious effort to build strong values into our culture. For the people who work here this effort is important. Let’s face it, coming to work is a lot more pleasant when you are respected as a person and not just seen as another cog in the machine. Our people […]

Print is still the 800lb marketing gorilla

Print marketing is dead. Newspapers are finished. Physical books should be used for fuel as we read our Kindles by the light of books’ glowing embers in the fireplace. I’ve been in this business a long time and I’ve heard it all over the years. But as Public Enemy once rapped, Don’t Believe the Hype. […]