Looking back before leaping forward

I don’t think there’s anyone who will put forward an argument that 2016 was boring. From the arts (RIP Bowie, Prince and others) to global politics (refugees, Brexit, U.S. election) it was a wild one, with enough twists and turns for a really unbelievable novel. Beyond what did happen, let’s think about what didn’t. The […]

Millennials Under The Spell Of Harry Potter Direct Mail

I’ve made this case before: a printed piece of direct mail has a greater perceived value, and drives much higher results than email. Of course that’s something you’d expect me to say, because printed marketing technology is my business. But do millennials have the same perception?  What do they respond best to? You guessed it […]

Great news…Prime Data is growing again!

We are excited to announce that, as of December 18, 2014, Prime Data and Andrews Direct Marketing have combined to form one exceptional direct mail company! As a newly joined company under the Prime Data brand, we can offer clients more: production capacity print, including automated print workflow automated marketing customer service support ability to […]

Tips for attending AFP Congress 2014

The thought of being out of the office for multiple days can be somewhat daunting however, with a few helpful tips your time spent can be well utilized and very rewarding. So change your voicemail and put your out of office on, here are five key tips to maximizing your experience at AFP Congress 2014. […]

AFP Congress Toronto 2014 – worth a stop at booth 111

Attending the 2014 AFP Congress in Toronto from November 24 to 26? If so, make sure you come by and see Prime Data at booth #111 to learn about how we can help you build the strongest donor relationships possible with our Direct Mail – Online Channel integrations and Marketing Automation. A highlight is our #RotatetoDonate […]

“Direct Mail Matters” – Join us October 9th as we “Think inside the box”

Prime Data is excited to be attending CPC’s “Think inside the box – Survival of the Fittest #TITB14” Tradeshow on October 9th, 2014 at the Toronto Marriott Eaton Centre. As an innovative direct mail provider, Prime Data inhabits the intersection between digital communications, IT solutions and solid-performing print/mail. Innovation fuels growth and at Prime Data […]

If only 6.4% of donations are online, what raises money?

Did you know that in 2013 only 6.4% of overall fundraising revenue, excluding grants, was raised online? I recently discovered this fact when I reviewed blackbaud Inc.’s 2013 Charitable Giving Report. The goal of this Report is to provide an overview of how nonprofit fundraising performed during the year. In order to analyze online fundraising […]

Admail postage prices drop for DM Fundraising in 2015.

Great news! As of January 15, 2015 fundraisers will see a reduction of 3.5% in postal rates for Admail. With these rate reductions, fundraisers can invest in more printing and mailing services to communicate with new and existing donors. The average postage paid by non-profits was $0.466 each while the rate will be only $0.45 […]

Canada Post ad for Zelen Shoes

22% more online sales using direct mail

 A 412% lift in mobile traffic to the website? Digital may be a great way to sell, but direct mail is clearly a great way to get them there to buy. Call us if you want to know more about how to execute campaigns like this one by Zelen Shoes.

37% response for Pizza Pizza Unaddressed Admail

  This Globe and Mail Ad just about says it all.  A well thought out direct mail campaign with a good call to action and measurable results.  Call us if you want to know more about how to execute campaigns like this one by Pizza Pizza using Canada Post’s Unaddressed Admail.