Dx3 2017: What not to miss

It’s less than a week until the 2017 edition of Dx3 kicks off in Toronto. And as Canada’s biggest digital marketing expo, it brings the best and brightest from multiple industries together to discuss the online marketplace for business both today AND tomorrow. This year we’re showing off our ResponsivePrint™ tool that uses workflow automation […]

Prime Data applauds Bumper App on prestigious award

Congratulations to our client Bumper App Inc., for receiving this year’s Automotive Website Award for Marketing Innovation. Bumper App is an automated contact management and marketing platform that allows dealers to take control of their retention marketing strategy. This automation software provides dealers with the power to create and send retention marketing campaigns within minutes […]

Reminder…New Year, New Postage Prices/Rates for 2015

Just a friendly reminder…we talked about this in late August – New postage rates for Admail, Lettermail and Postage took effect on January 12, 2015. Some rates are actually cheaper – charities will benefit and so will household flyer mailers. For a full overview of changes visit the Canada Post website. There are also new […]

Great news…Prime Data is growing again!

We are excited to announce that, as of December 18, 2014, Prime Data and Andrews Direct Marketing have combined to form one exceptional direct mail company! As a newly joined company under the Prime Data brand, we can offer clients more: production capacity print, including automated print workflow automated marketing customer service support ability to […]

Tips for attending AFP Congress 2014

The thought of being out of the office for multiple days can be somewhat daunting however, with a few helpful tips your time spent can be well utilized and very rewarding. So change your voicemail and put your out of office on, here are five key tips to maximizing your experience at AFP Congress 2014. […]

AFP Congress Toronto 2014 – worth a stop at booth 111

Attending the 2014 AFP Congress in Toronto from November 24 to 26? If so, make sure you come by and see Prime Data at booth #111 to learn about how we can help you build the strongest donor relationships possible with our Direct Mail – Online Channel integrations and Marketing Automation. A highlight is our #RotatetoDonate […]

Tips for Preparing Data for Mailings

As a data programmer I am often asked what it is I do. The simple answer: I prepare databases for mailings with major charities and corporations. At Prime Data, we receive files in many forms: dBase, CSV, TXT, MDB, DAT and XML to mention a few. However, we often have to merge several different files into […]

“Direct Mail Matters” – Join us October 9th as we “Think inside the box”

Prime Data is excited to be attending CPC’s “Think inside the box – Survival of the Fittest #TITB14” Tradeshow on October 9th, 2014 at the Toronto Marriott Eaton Centre. As an innovative direct mail provider, Prime Data inhabits the intersection between digital communications, IT solutions and solid-performing print/mail. Innovation fuels growth and at Prime Data […]

If only 6.4% of donations are online, what raises money?

Did you know that in 2013 only 6.4% of overall fundraising revenue, excluding grants, was raised online? I recently discovered this fact when I reviewed blackbaud Inc.’s 2013 Charitable Giving Report. The goal of this Report is to provide an overview of how nonprofit fundraising performed during the year. In order to analyze online fundraising […]

Admail postage prices drop for DM Fundraising in 2015.

Great news! As of January 15, 2015 fundraisers will see a reduction of 3.5% in postal rates for Admail. With these rate reductions, fundraisers can invest in more printing and mailing services to communicate with new and existing donors. The average postage paid by non-profits was $0.466 each while the rate will be only $0.45 […]